Interview with He Xiyun, General Manager of Theatre Voice: Based on diversified development, create

Guangzhou Theatre Voice Sound Technology Co., Ltd. (hereinafter referred to as Theatre Voice), a Chinese sound reinforcement brand that started with difficulties during a special period, has stood out in the fierce market competition with its love for the optoelectronics industry and pursuit of high-quality audio. With excellent product quality and high-quality service system, it has won the favor of many customers. In the face of the severe market environment of internal competition, we were fortunate to interview Mr. He Xiyun, the general manager of Theatre Voice, to discuss the development path of Theatre Voice.

From 'bumpy start' to 'unstoppable progress'
In 2003, a sudden outbreak of SARS swept across the country. During this special period, a Chinese sound reinforcement brand rapidly grew and emerged, breaking through the encirclement of SARS. It was the Voice of the Theatre.
At that time, offline exhibitions were completely cancelled due to the epidemic, and as a newly born brand, the most important channel for attracting and expanding customers for the Voice of Theatre was ruthlessly cut off. But Mr. He did not give up in frustration because of this. Instead, he persisted in promoting and selling the first generation product of Theater Voice in local markets, facing layers of obstacles that could not stop Mr. He's footsteps in expanding the market. Looking back now, Mr. He couldn't help but laugh and joke, "At that time, we were really a group of people who were not afraid of death." But it was precisely because of Mr. He's courage and boldness that the Voice of Theatre welcomed its first loyal users, and the brand also completed its initial stage with ups and downs in that unforgettable historical background.

The brand positioning of Theater Voice is a mid to high end professional sound reinforcement system brand. In recent years, it has continuously kept up with market development trends and made upgrades, adjustments, and optimizations in various aspects such as product technology and application fields. In the first stage, Theater Voice mainly focuses on KTV speakers. The first generation of products innovatively integrates the design of cinema surround speakers into KTV speakers, and improves the electronic sound of KTV speakers. It was precisely this product that became popular overnight and successfully opened up the brand market of Theater Voice. In the second stage, the Voice of Theatre continued to grow and expand, extending from the entertainment sector to the performance field. In 2007, the first linear array system was developed. Nowadays, the products of Theater Voice not only cover professional sound reinforcement in the performance and entertainment sector, but also involve broadcasting systems, paperless conference systems, and central control audio and video matrix systems, truly achieving a comprehensive and multi product line development trend.







Build core competitiveness centered on research and development
Independent research and development is the most important brand competitiveness of the Voice of Theatre
At this year's GETshow exhibition, Theatre Voice launched a new VQ series passive linear array system. This series features a self-developed and innovative hanging system with a user-friendly design, making it more convenient to use; And it adopts patented high/medium/low frequency phase plug technology, giving it high fidelity, clearer, and dynamic sound quality. In terms of box structure, precise volume optimization acoustic design combined with 18mm multi-layer birch wood panels provides excellent structural support for the box. The overall high-end black gold polyurea sand paint can effectively resist wear and erosion. The surface treatment of the box also adopts fiberglass technology, which has excellent waterproof performance and corrosion resistance, and can maintain the dryness inside the box, greatly extending the service life of the product. The stable and reliable performance of this product has earned high praise and recognition from a wide range of customers since its launch.


In the current era of severe internalization, it is particularly crucial for brands to continuously enhance their core competitiveness and build a brand "moat". Mr. He stated that maintaining high-quality independent research and development capabilities is of utmost importance. Through cooperation with professional institutions, Theatre Voice has introduced advanced technology, cultivated excellent technical talents, formed an experienced and highly professional R&D team, and continuously increased investment in R&D resources, pursuing technological breakthroughs and innovation. To date, Theatre Voice has achieved more than 50 major achievements, including patented technology, software works, product testing, well-known trademarks, and national high-tech enterprise certification.


Theatre Voice also places great emphasis on the manufacturing process of its products, from the selection of raw materials to strict control of the production process, ensuring that every product has high quality and reliability. Simultaneously taking multiple measures to enhance high-quality services. On the one hand, customized sound reinforcement solutions are provided based on the special needs of customers and the characteristics of the venue. On the other hand, we provide customers with comprehensive after-sales support, including installation and debugging, training, maintenance, etc., so that customers have no worries.

Diversified product layout opens up a new era for brands
A single product category is difficult to meet the differentiated needs of users, and diversified layout of product line matrix has become a new trend in the industry.
When it comes to the future layout and planning of Theater Voice, Mr. He stated that in order to adapt to changes in the times and meet the different needs of users, Theater Voice has decided to transform and upgrade from a professional sound reinforcement product provider to an overall audio and video solution service provider. Internally, continuously amplify one's own advantages, horizontally expand one's product line, create more development space within the same quality, and bring more possibilities to the enterprise. Continuously exploring and seeking more cooperation channels, efficiently integrating resources, and accelerating the development of products towards intelligence, networking, and integration.

The Voice of the Future Theater will also carry out omnichannel operations, focusing on both online and offline channels. Online display of brand strength in official account, Tiktok, website and other channels to increase brand exposure. Conduct product experience activities offline, participate in large-scale professional exhibitions, expand market channels, and explore potential customers from multiple dimensions.

In addition to focusing on the sustainable development of the company, Mr. He has always been enthusiastic about contributing to the development of the industry. In response, he joined forces with the Shimen Chamber of Commerce, Yagang Economic Development Company, and relevant operating agencies to jointly develop and build the Yagang Sound and Optoelectronic Industrial Park.

Yagang Village is located on Shimen Street, Baiyun District, Guangzhou City. According to Mr. He, since the 1980s, Yagang Village has been home to a group of sound, light, and electricity factories, and is now the birthplace of some well-known lighting brands. The Yagang Sound and Optoelectronic Industrial Park is a good opportunity to continue the glorious history of Yagang Village. By connecting and concentrating the sound and optoelectronic industry enterprises in the Dashijing area, introducing leading and high-quality enterprises, it drives the agglomeration of industrial resources, forms an industrial agglomeration effect, promotes cooperation and communication among enterprises, and further promotes the synergy and development of industries.


Standing on a new stage of development, the Voice of Theatre will always uphold the concept of innovation, quality, and service, continuously launch innovative products that meet the differentiated needs of various customers, increase research and development investment, expand market channels, strengthen brand promotion, and make every effort to contribute to the development of the industry from its own perspective.